If You're Not Blogging For Your Business, You Should Be
Blogging is one of the most effective ways to attract new clients.
Not convinced? Here are 7 reasons that might change your mind:
1. Your blog is the home base of your original content. It’s the one place online that you get to stand center stage and share your content. It’s the best place to broadcast your brand’s values, services, successes, and that special spark that makes you different.
2. Your blog exposes your content to a wider audience. I like to tell my clients that your blog is like a magnet that attracts new people to your orbit. Once they’re orbiting, you take the next step and build a relationship.
3. Your blog positions you as an authority in your niche. Each new post builds your credibility as an expert and ally. No other medium gives prospective clients this much free, unlimited access to you. It’s where they discover your ideas and how your messages can benefit their lives.
4. Your blog is the foundation of your online presence. Don’t rely on social media outlets for all your content marketing; they are outposts to your online identity. Their purpose is to drive traffic to your website and your blog, i.e., your space.
5. Your blog is where you influence, persuade, and move prospective customers to act. It’s where your readers learn about who you are and how you can help them solve their biggest challenges.
6. Your blog is where you become a thought leader. It’s the space where you introduce your new ideas, test out burgeoning offers, and get a feel for what your best-fit customers really want and need from you.
7. Your blog is your exclusive, dedicated space to unravel your genius work. If you want to be known for your ideas and your one-of-a-kind service, blogs are where to start. From there, you can spread your message via social media to a wider audience.
Does your current online marketing strategy include blogging? Do you have a strategy, or do you use hit-or-missing broadcasting and hope for the best?
If you are new to blogs, I recommend you first define your audience and begin to understand their biggest pain points and challenges. Next, determine how your services can help them resolve the problems you identify. Then, brainstorm a list of potential topics and messages you could write about that would offer your readers a ton value. Your goal isn’t to make a sell; rather it’s to open their eyes to what’s possible if they enlist your help and work with you.
The final step is writing and publishing. It’s really not as hard as you’ve probably made it out to be.
Taking imperfect action is better than taking no action at all. If you need help getting started with your blog, consider hiring a seasoned copywriter to help you identify your ideal audience and your topics, and then develop a promotion strategy that gets you noticed.
Bio – Glad Doggett is the president and founder of Glad Doggett Media. As a collaborative writer and copyeditor, she collaborates with small business owners who want to hone their writing skills and create the words for websites, e-books, sales pages, landing pages, manuscripts, and more. For the month of June, she is offering The Copy Clinic for $97. Click here to find out more.